Bloomberg Law
June 21, 2022, 9:00 AM UTC

Who Owns ‘Skin’? Kardashian’s ‘SKKN’ Facing Trademark Ambiguity

Kelcee Griffis
Kelcee Griffis
Reporter

Kim Kardashian’s long-anticipated skin care line is set to launch Tuesday despite a mist of legal uncertainty surrounding her proposed “SKKN by Kim” trademark.

Intellectual property attorneys say the model and reality star’s business venture has stirred up a long-running debate over whether someone can own the rights to a common word like “skin,” and it’s dredged up accusations that the Kardashian family steals IP from women of color.

Kardashian filed 17 trademark applications between March and July 2021 for SKKN by Kim, a proposed brand that could fill an entire TJ Maxx store’s worth of products: cosmetics, face creams ...

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