Eminem’s daughter Hailie Jade files trademark for clothing line after revealing launch of Just A Little Shady podcast
EMINEM'S daughter Hailie Jade has filed a trademark to sell clothing and merchandise as she launches her own podcast, The Sun can exclusively report.
The famous rapper's offspring, 26, announced on Tuesday she is now the host of Just A Little Shady, as she linked to a new Instagram account and YouTube channel.
According to documents from the United States Patent and Trademark Office, she filed the trademark for her podcast on June 15 this year under the company name Hailie Jade, LLC.
It lists: "Entertainment services, namely, providing podcasts in the field of a celebrity influencer discussing autobiographical topics, influencer lifestyle, and personal growth."
And The Sun can reveal she plans to make the most of her online following by selling merchandise, with the documents also listing goods including "hats, shirts, and clothing jackets."
Her company name was quietly registered back in 2019, and she is also in the process of trademarking her name - Hailie Jade - for use selling goods and services.
MORE ON Hailie Jade
The filing includes: "Dresses; Hats; Jackets; Pants; Shirts," along with "non-medicated skin care preparations," and "entertainment services, namely, personal appearances by a celebrity and social media influencer."
Hailie told her millions of followers on Tuesday: "just a little shady podcast is about to drop! this project has been in the works for a while & I’m so excited for the first episode to be launching!!"
She then tagged a friend, who The Sun can reveal is Brittany Ednie, and went to Chippewa Valley High School with Eminem's firstborn before studying at Central Michigan University.
According to LinkedIn, Brittany is a program manager for Rocket Central, a professional services company in Detroit, Michigan, where the pair both live.
Fans went wild after the podcast announcement, with one sharing: "This name is GENIUS! I’ll be listening!"
Most read in Celebrity
A second wrote: "This is gonna be a slay! excited to see all your hard work with this podcast pay off <3 [sic]."
Another eagle-eyed follower added: "The Beats by Dre headphones - keepin it in the family."
Hailie has spent years building up her loyal fan base on her Instagram, boasting 2.7million followers, and she is regularly paid to promote fashion and wellness brands.
She also has nearly a million fans who watch her regular TikTok videos showing her styling tips as she puts together different outfits from her enviable wardrobe.
But followers have barely ever heard her talk about her private life, as she has never given a TV or radio interview and appears to mostly stay out of the limelight with her close-knit family and friends.
INSTAGRAM SUCCESS
The Michigan State University graduate spoke briefly to the Mail Online about her future back in 2018, revealing she had been inundated with offers from companies since launching her Instagram two years prior.
"People have been reaching out through [Instagram], as I don't have any [management]," she said at the time.
Asked if she had been approached to do photo-shoots, she replied: "Not so much [by] magazines, but companies who work with them."
Hailie said she would like to become an internet success but her plans at the time were "up in the air."
She said she studied psychology at university and graduated near the top of the class as she was "on the Dean's List," adding that she had little interest in following in her father's footsteps in music.
LOW KEY LIFE
A source also said at the time: "She enjoys keeping a low profile, walking her dog and going to fitness classes, hanging out with her friends and holidaying with Evan.
"She had a normal life at university and was in a sorority, she was popular and focused hard on her studies."
Hailie has branched out into doing beauty tutorials for fans and often shares her fitness workouts, showing off her toned body on the social media platform.
She never shares photographs with her father, but posted about supporting the star, 49, as he performed at the Super Bowl LVI in Los Angeles in February.
Hailie, who is Eminem's only biological child as he also has adopted kids, attended with other family members and her long-time boyfriend, Evan McClintock.
Read More on The US Sun
Hailie Jade
Her beau pursued a degree in economics at university and the pair have been dating since 2016.
Eminem shares Hailie with ex-wife Kimberly Anne Scott, who he had a rocky relationship with for a number of years and was briefly married to in 2006.
