Please join INTA for “FROM NIL TO MILLION$:
Navigating brand opportunities, legal challenges, and inequity in the new
landscape of college athletics” on June 7, 2023
from 1:00 pm to 2:00 pm Eastern Time.
A new
landscape is unfolding in amateur athletics relating to athletes’ abilities to
monetize their names, images, and likenesses (“NIL”) like they have never been
able to before. After the Supreme Court’s decision in Alston in June
2021, the NCAA suspended its NIL policy, and amateur athletes were suddenly
free to engage in NIL activities. Now, athletes, schools, and brands are all
simultaneously figuring out how to navigate this rapidly evolving environment.
This roundtable will feature an overview of where things stand with the NCAA and legislation after 1.5 years of NIL in practice, and then invite discussion on how
brands are taking advantage of this new landscape, including the types of deals
they are doing, IP and advertising issues, and contract and reputational considerations.
The discussion will also include recent headlines that serve as good benchmarks
and warnings to brands when
partnering with athletes in the new age of NIL.
The panel includes:
Moderator:
Tim Hance, IP Counsel,
Brands and Content, NBC Universal Media LLC
Speakers:
Jessica Cardon, General
Counsel, Parlux Holdings, Inc.
This program is open to all INTA corporate members.