Coca-Cola Threatens To Sue Colombia's 'Coca Pola' Beer Over Name
- Order Reprints
- Print Article
© Agence France-Presse
This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers visit http://www.djreprints.com.
https://www.barrons.com/news/coca-cola-threatens-to-sue-colombia-s-coca-pola-beer-over-name-01639136408
Drinks giant Coca-Cola has threatened legal action against a small Colombian business unless it changes the name of its Coca Pola beer, according to a letter from the multinational's lawyers.
The Coca Nasa company produces food, traditional medicine, drinks and other products from the coca leaf. It employs about 20 people.
The company says the drink's name comes from the word "pola", which means beer in Colombia, and "coca", short for the plant, which is also used to make cocaine.
In a letter seen by AFP Thursday, Coca-Cola asked the company -- run by members of the indigenous Nasa community -- to "cease and desist permanently from using the name Coca Pola or any similar term that could be confused with the commercial brands" owned by the drinks giant.
Its use "could violate the trademark law in Colombia" and "the law on unfair competition," warned the letter by law firm Brigard Castro dated November 26.
David Curtidor, Coca Nasa's legal officer, told AFP this was not the first time that the multinational had threatened the company with legal action.
"We will go as far as Coca-Cola takes us. We will dance to whatever tune they play. If they threaten us with our very existence, we will resist," he said.
Coca-Cola addressed the letter to Tierra de Indio, a distributor of the drink, and gave it 10 working days to respond.
"They will probably take legal action on Tuesday or Wednesday, which is when the warning period expires... unless we stop using the term Coca Pola," Curtidor said.
"And since we are not going to stop using it, we will wait for the lawsuit and respond," he added.
"We are not afraid of them."
lv/vel/lm/hba/cn/dva/oho
Drinks giant Coca-Cola has threatened legal action against a small Colombian business unless it changes the name of its Coca Pola beer, according to a letter from the multinational's lawyers.
An error has occurred, please try again later.
Thank you
This article has been sent to
Copyright ©2024 Dow Jones & Company, Inc. All Rights Reserved
This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com.