DeSantis Taunt in Disney Typeface Tempts Trademark Punchback

Baseball caps promoting Ron DeSantis for president using Disney’s iconic—and trademarked—script add intellectual property to the combustible standoff between the Florida governor and the state’s most recognizable corporate citizen.

Whether the caps—sold at a DeSantis book tour event and depicting his name in the typeface over “President 2024" in block text—raise trademark liability could turn on how the US Supreme Court interprets poop jokes on a dog toy. It also would require tying the hat sales to his operation.

Walt Disney Co.—which has already sued DeSantis over alleged retaliation for its public criticism of his policy—could have a claim, ...