Kylie Jenner files new trademark for cosmetics product just one week after launching mascara
KYLIE Jenner has filed a new trademark for the name of her cult-favorite lip product, Gloss Drip, The U.S. Sun can exclusively reveal.
After filing trademarks for seven other Kylie Cosmetics products, she is looking to expand her $1billion business empire.
Kylie, 25, filed a trademark for the name of her product Gloss Drip on March 13.
Gloss Drip is joining the beauty mogul's seven other Kylie Cosmetics products, including Kylie Lip Kit by Kylie Jenner, Kybrow, Kyliner, Kyshadow, Kylighter, Kylash, and Glitter Eyes.
The Kardashian star tends to brand everything off of her first name, although the Glitter Eyes and now Gloss Drip products appear to be the anomaly.
The makeup mogul appears to be taking action to claim ownership of this name, as Kylie Cosmetics competes with other beauty companies on the market.
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She already had her eyes set on expanding her reach in the beauty industry just a week after launching her own mascara.
SWIMMING ALONG
The Hulu star hasn't only had her eyes set on the beauty industry: She also has plans to relaunch Kylie Swim.
In November, The U.S. Sun reported Kylie filed five new trademarks for the brand after they were “dismissed” on July 11, 2022.
Kylie was originally scheduled to reactivate her trademarks for the swimwear line on July 25; however, the applications didn't process until October 24.
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Her five trademarks for Kylie Swim promise new swimsuits, coverups, beach towels, bags, sunglasses, and even swim goggles and floaties.
However, Kylie Swim may potentially be rebranding, as her trademarks are now submitted under the shortened name "KSWM."
Although the brand is still listed as "Kylie Swim" on the star's Instagram bio.
OUT OF THIS WORLD!
The mom of two also has her sights set on her daughter Stormi's future inheriting her business empire.
In September, The U.S. Sun reported Kylie filed three new trademarks for her five-year-old.
The Kardashian star first filed for Stormi World to be trademarked shortly after her daughter's first birthday in 2019.
However, nothing has yet been filed for her one-year-old son Aire.
The first of Stormi's three trademarks is for "advertising and endorsement services" to "promote the goods and services of others."
It also describes "retail store services" including "gifts; general consumer merchandise; apparel; apparel accessories; toys; sporting goods; beauty products; cosmetics; skincare and fragrances."
In the second trademark filed for Stormi World, it details: "Toy figures; doll accessories; dolls; drawing toys; infant toys; mechanical action toys; electronic action toys; play sets for action figures and soft sculpture toys."
The extensive list continues on including "bath toys; puzzles; party games; toy jewelry; bats for games; puppets; hand-held units for playing electronic games; children's educational toys for developing fine motor and cognitive skills; musical toys; toy food; toy cookware; toy cameras; baby gyms; playground balls and sport balls."
Finally, Stormi World's third trademark includes clothing items such as "coats; dresses; footwear; headwear; jackets; jumpers; loungewear; rompers; scarves; shirts; sweaters; undergarments; socks; hosiery; swimwear; cloth bibs; gloves; sleepwear; one-piece garment for infants and toddlers and costumes for use in children's dress up play."
SUNNY SKIES
Stormi's potentially budding business empire has been long underway, however.
Kylie first ensured her daughter had a trademark on both her name and for Stormi World before the toddler had hardly even turned one.
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The trademarks Kylie filed for Stormi, now four, back in 2019 included the same descriptions, although four years later, fans have yet to see a product or service produced from the trademark.
As Kylie is setting Stormi up to grow into her multimillion-dollar empire, the star has entirely snubbed setting up a business path for her son.
